In recent months, there has been a noticeable surge in Texans trying to access legal sports betting platforms even though sports betting remains illegal in the state. According to data from GeoComply, a company specializing in geolocation services for regulated gaming, more than 1.48 million attempts to engage with legal sportsbooks were recorded in November 2024. This is an 87% increase compared to last year, highlighting a growing interest among Texans in legal sports betting.
A Closer Look at the Numbers
GeoComply’s data reveals that this upward trend isn’t limited to a month. In October 2024, there were 1.15 million attempts, and in September, 1.1 million attempts were made. These actions came from roughly 177,000 unique users, indicating a steady and rising demand.
This activity underscores a critical point: many Texans are eager to participate in sports betting through legal channels despite the current prohibitions. This data serves as a compelling argument for lawmakers and stakeholders to reconsider the state’s stance on sports betting.
The Economic Potential of Legalization
The scale of interest in sports betting isn’t surprising when considering the broader economic potential. According to estimates from the American Gaming Association, Texans currently wager around $6 billion annually through illegal or offshore platforms. A study by Eilers & Krejcik suggests that if sports betting were legalized in Texas, it could lead to an annual handle of $32.1 billion. This could generate approximately $363 million in tax revenue yearly—a significant boost for state finances.
Lauren Clay, a Texas Sports Betting Alliance representative, highlighted the potential benefits of legalizing sports betting in the state. She explained that legalization could increase tax revenue, create jobs, and boost the local economy while offering Texans better consumer protections against unregulated markets.
Legislative Hurdles
Despite the strong arguments in favor of legalizing sports betting, the path forward remains complicated. A sports betting bill passed in the Texas House in 2023 but stalled in the Senate, largely due to opposition from Lt. Gov. Dan Patrick, who has consistently opposed any state gambling expansion.
The Texas Legislature only meets every two years, so advocates must wait until 2025 to push for change. In the meantime, the political landscape suggests a tough battle ahead. Proponents of legalization will need to address the concerns of gambling opponents while building on the growing public interest and economic arguments.
The Challenge of Illegal Betting in Texas
The rising number of Texans attempting to access legal betting platforms highlights a broader challenge: the prevalence of unregulated, illegal betting options. With no legal framework in place, many Texans are forced to turn to offshore or black-market platforms, which lack consumer protections and do not benefit the state’s economy.
This reality presents a dilemma for policymakers. On one hand, they must enforce existing laws against gambling; on the other, they must recognize the growing demand for safe, legal alternatives. The longer the state delays action, the more revenue it will lose to these unregulated markets.
What’s Next?
As the 2025 legislative session approaches, the debate over sports betting in Texas will heat up. Advocates will likely use the mounting geolocation data and economic projections to build their case. Meanwhile, opponents will continue to raise concerns about the social and ethical implications of expanding gambling in the state.
For many Texans, the issue is about more than just placing bets—it’s about having access to a regulated and safe system that allows them to participate in an activity they’re already engaging in through illegal means. The growing interest, as evidenced by millions of geolocation attempts, suggests that a significant portion of the population is ready for change.
Conclusion
The rising demand for sports betting in Texas is impossible to ignore. With millions of attempts to access legal platforms and billions of dollars at stake, the conversation about legalizing sports betting is far from over. As the next legislative session approaches, Lone Star State faces a pivotal moment: to either embrace this growing industry and reap its benefits or continue to lose out to unregulated markets. One thing is clear—Texans are ready for the debate, and the outcome could shape the state’s future for years.